The insufficiency of irony.

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“Look, man, we’d probably most of us agree that these are dark times, and stupid ones, but do we need fiction that does nothing but dramatize how dark and stupid everything is?” -David Foster Wallace.

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2 Responses to The insufficiency of irony.

  1. Duncan Alney says:

    Totally agree Matt. Any suggestions?

  2. Matt Gonzales says:

    I would suggest reading as much DFW as possible. And stopping to smell the flowers. Literally.

    In terms of advertising, I would say this: Take a look at what Indiana Live did to promote their opening, and do the absolute, polar, diametric opposite of that. Shun cynicism and easy, LCD thinking at all costs.

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