The insufficiency of irony.


“Look, man, we’d probably most of us agree that these are dark times, and stupid ones, but do we need fiction that does nothing but dramatize how dark and stupid everything is?” -David Foster Wallace.


2 Responses to The insufficiency of irony.

  1. Duncan Alney says:

    Totally agree Matt. Any suggestions?

  2. Matt Gonzales says:

    I would suggest reading as much DFW as possible. And stopping to smell the flowers. Literally.

    In terms of advertising, I would say this: Take a look at what Indiana Live did to promote their opening, and do the absolute, polar, diametric opposite of that. Shun cynicism and easy, LCD thinking at all costs.

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