I’ve heard America referred to pejoratively as a “culture of consumption” many times. It’s why we’re in so much debt. It’s why we’re spiritually bankrupt. It’s why the terrorists hate us.

1960s radicals said to kill your television. I say tune it to something smart, inventive or interesting. Conservative cultural critics think rock ‘n’ roll is a decadent art form. I think decadence is in the eye of the beholder. Modern social psychologists worry that the Internet is ruining the way we think. But no amount of worrying will stem the tectonic cognitive shift we’re in the midst of right now.

Now, more than ever, we are a race of hyper-consumers. Consumat embraces that truth sometimes critically and always casually. If it can be read, watched, eaten, cheered for, decried, held, lamented, loved, lost, swallowed, processed or pored over, it can be blogged about. And so it will be done.

About the author: I’m Matt Gonzales, a freelance writer and journalist in Indianapolis, Indiana. Learn more about me here.


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